Price Negotiations

I love helping San Diego real estate buyers to find the perfect property. But I love even more the ways in which I can help them to buy it at the very best price with the very best terms. Sometimes negotiations aren’t all price. A great contract can involve other seller concessions that create the right deal for my buyer clients.
 
Real estate market data –How can you be expected to make price offer decisions in a vacuum? I spend a great amount of time and effort in collecting market data to help my buyers in their price negotiations. This data involves not only sold property prices by neighborhood, but also current listing pricing to determine the competitive nature of the market.
 
This data is very thorough, and it’s call a Comparative (or Competitive) Market Analysis.  There are two parts, the comparison of the property you’re considering to similar properties recently sold in the nearby area.  This gives me a firm grip on what has happened in the near past, but by nature it is “past” data, thus possibly not accurate for the market as it is when you’re in negotiations.  I then do another CMA process on the currently listed properties most like the one under consideration and in the same neighborhood or nearby.  This gives me a current market snapshot so that I can adjust my valuation model and my offer to reflect the current market situation.
 
Thorough knowledge of your situation – Only through constant communication I can advise you properly in pricing negotiations. By understanding your motivations and financial capabilities, I can help you craft a price negotiation strategy with the highest probability of success.

Seller motivation research – While it’s not always legally possible to determine why someone is selling, there are things I can glean from their listing and price activity that will allow me to help you to negotiate from a position of strength.

It’s not all money – There are a lot of ways to negotiate a real estate deal, and they don’t always involve money. Perhaps the seller doesn’t have a lot of ability to work with you on price, but they can make other concessions that could result in a deal. I help you to take the best approach.

It’s not over till it’s over – Many real estate price negotiations involve multiple counter offers and a lot of back–and–forth. I'm with you with each counter offer to adjust your negotiation strategy accordingly. Because I can’t know the seller’s financial limitations in many deals, some buyers are elated when they cut a major low-priced deal on a home, but then after inspections they hit a brick wall in negotiations with the seller related to repairs.  The negotiation to purchase a home isn’t over with the price on the contract, and it’s best to know that a real deal at the front end could result in less flexibility after inspections in the repairs discussion.
 
The thing to remember is that I'm right there with our San Diego real estate buyers throughout the negotiation process with the latest information and experienced advice.

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Contact Info
Agent
Elena Wilcox

CA BRE #01443265

Premier Realty Associates

7825 Fay Ave. #200
La Jolla   CA 92037

858-454-9800

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